A great deal of inspiration for the graphics of 3rd Floor has been taken from Neville Brody. Brody is a world famous graphic designer, typographer, philosopher and inventor. Neville Brody challenges the conventions of graphic design and was nearly thrown out of the London College of Printing for designing a postage stamp with Queen Elizabeth’s head turned sideways.
Brody plays with the margins of visual language and has launched his own revolution in typeface design. The V&A have hosted exhibitions of Brody’s work and he has gone on to produce his own book “The Graphic Language of Neville Brody.” He challenges graphic design by playing with scale of type, layering text and placing it at different angles.
Brody was influenced by early 20th century avant-garde design, American album covers and the work of Russian constructivists El Lissitzky and Alexander Rodchenko. In 1981 Brody began exploring new directions for graphic design as art director for “The Face.”
Brody has influenced many other creative professionals and you can see the style of his work coming through in their designs. Plastik, i-D and The hudson jeans campaigns have all followed his graphic style in previous work.